Nuggets of wisdom from the intersection of psychology and social media

Branding Social changeHere’s a great article on the powers of social psychological theory applied through social media, to influence an audience. A great read for any marketer when thinking about campaign development.

The author summarizes her points with the following:

  • Be relevant, targeted, and useful
  • Be offered in multiple formats
  • Use stories and sequencing to appeal to emotions and logic
  • Be consistently delivered
  • Guide your visitors to make the best decisions for them
  • Focus on building your true base of fans
  • Move people to personally positive results

When you use these principles in your social media marketing, you’ll be benefiting from the convergence of neuroscience, human psychology and group dynamics, which will call attention to your content. And getting attention is the first step to making anything happen.

Read the full article here.


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