Perfect starts to look the same after a while.

I’ve lost my love of Instagram.

It was so cool for a while. Like Facebook, but without the haters. It was a scrolling visual of fun, in-the-moment pictures taken by people you know and people you don’t. It had substance because it was real.

It’s not like that anymore. Maybe it’s just me, but I find that Instagram is littered with perfectly composed, well-lit pictures of the same things. I keep seeing the same shot taken from a top down view of a coffee mug, an Apple keyboard, maybe a day planner with a pretty cover and a foot or hand angled in.

Untitled design (12) Untitled design (13)

I don’t know about you, but my workspace generally looks like this (on a really good day)…

my workspace

It’s far from perfect, but hey, guess what – it really does look that way. I bet yours does, too.

This week on Crew, Nirzar Pangarkar compared authenticity to beauty and the best virtue won. You should go read it.

Too lazy? No worries, here’s the takeaway:

Our attention spans continue to get smaller and smaller while our bullshit meter’s get sharper and sharper. Perfectly crafted content sucks the personality right out of it. It’s not authentic because it lacks the stuff life is made of, like grammatical errors and messy workspaces.

I’m not suggesting that we should all stop proofreading or taking photos in natural light. Aiming for quality content it a great thing. But I feel like the emphasis on creating a perfectly coiffed brand in social media is gaining at the expense of authenticity and realness. Perfect all starts to look the same after a while.

Remember, realness is still what us humans relate to. It’s also what makes us stand apart from everyone else.

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