This is an ever-growing collection of great writers, resources, websites, research and a few of my own papers on the topics of behavior change, communications, and content marketing.
Great Writers & Storytellers
Without Bullshit – just start here.
Robert McKee – a world renown storyteller that also works with companies to help them tell compelling brand stories.
Michael Hauge – a master Hollywood storyteller with a compelling message for marketers on how to make brands meaningful.
Derek Sivers – everything this guy writes is true.
Paul Jarvis – Simple, compelling writing and solid advice for freelancers. I am a rat person for life.
Content Marketing & Strategy
The Advanced Guide to Content Marketing – a comprehensive guide to building a strategy from high level to brass tacts.
Communications & Employee Engagement
Edelman on Internal Communications – an archive of their employee engagement articles
Havard Business Review – Selling your company’s brand internally (great article)
Melcrum – a great resource for all things Internal Comms
Crescenzo Communications – I wish they’d update their blog more often. It’s really well done.
All Things IC – a great blog/resource on internal communications
Research & Reports
2013 Cone Communications/Echo Global CSR Study (Tons of great info and data)
The Science Behind What Is Making People Do The Right Thing A 2014 research paper by Oren Berkovich
Social Marketing: An Approach to Planned Social Change (A research paper by Philip Kotler & Gerald Zaltman)
Marketing Social Marketing in the Social Change Marketplace (A research paper by Alan Andreasen)
Crafting Effective Messages for Environmental Conservation: A White Paper in Energy and
Environmental Education and Behavior Change (A review of current field research by Caren Magill)